SMIRNOFF ICE BOXES

Getting older usually means getting more practical (and boring) gifts for Christmas. But not this year, baby.

For Xmas 2019, we made these stupid gift boxes that look like appliances on the outside and contain Smirnoff ICE on
the inside. So, now you can ICE your friends during the holidays.

We launched these sexy cardboard creations with a web store.

They came in three models: hand mixer, mini ironing board and my personal fave, small-batch Italian hangers.

They sold out in a day. Happy holidays y’all.

Art Director: Sophia Moore

Co-copywriter: Sam Geloso