TIKTOK - YOU HAVE TO SEE IT.

Instead of convincing people to get on TikTok by just showing them…well, TikToks…
we used the power of FOMO to tell them about everything they’re missing out on.

Like a girl finding an abandoned apartment behind her mirror for example.

OOH

Instead of slapping UGC on billboards, we made OOH with really stupid descriptions of TikToks and QR codes that take you straight to the content.

Art Directors: Daniela Gilsanz