SMIRNOFF - REGIFT THAT THANG

Smirnoff wanted people to buy more vodka during the holidays. Shocker.
So, we got people caught up in the spirit of Xmas capitalism with a song encouraging people to regift and spend more $$$ on gifts that people actually want – like vodka.

Oh and song written + performed by moi.

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#RegiftThatThang

We made regifting even easier for the people and gave out a few rolls of regifting ribbon for our fans on social.

Agency: 72andSunny

Art Director:  Bessie Chang